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Media and influencer engagement in China:

The Shanghai round was attended by 88 accredited Chinese media from both lifestyle and motorsport publications. This activity generated approximately 100 articles, attracting around 10 million views. The Asian Le Mans Series has also engaged a number of other influencers including a new athletic footwear brand (KIKS) to reach a broader audience.

中國的媒體及意見領袖的互動

上海站的比賽有88家中國媒體到場采訪,包括生活時尚類和汽車運動類媒體。無論是勒芒在賽道上,在節目中,還是合作夥伴關心的指標和數字,我們將堅持為大家奉獻世界級的賽事。

Exposure for partners:

All of this combined to deliver the Asian Le Mans Series partners, teams and drivers with record return on their investment. On average the QI value offered to Series partners more than doubled and in some cases, it tripled from what was already a strong performance in 2018/ 2019.

合作夥伴的曝光度:

上述的媒體曝光使所有亞洲勒芒係列賽的合作夥伴、

During the 2019/ 2020 season, 97 drivers from 31 different nationalities competed in at least one race, with 44 of those coming from the Australasian region. This included 11 drivers from Japan.

The Series also attracted the first ever Japanese LMP2 team, K2 Uchino Racing who scored a podium finish in their debut prototype season. The team was one of four Japanese teams racing in the Series.

20 teams entered at least one race this season, with half of them coming from Asian countries.

在2019/2020賽季中,來自31個國家和地區的97位車手參與了一場以上的比賽,其中有44位車手來自亞洲/澳大利亞地區,亞洲區域中,有11位是日本車手。對比已經取得不錯成績的长覆2018/2019賽季,當賽季的平均回報率達到了雙倍,某些類目為三倍。”

Just after the final round of the 2019 /2020 season we lost a highly valued member of our team. Gary Khor contributed greatly to the success of the Series, ensuring the events ran smoothly whilst always keeping a smile on his face. Thank you Gary - we miss you greatly.

在2019/2020賽季圓滿落幕之時,我們失去了團隊中一位重要的夥伴。

來自尼爾森體育Nielsen Sports。

Social Media Engagement:

The Asian Le Mans Series continues to deliver a more engaging social media presence. The Series saw significant growth in reach on its social media platforms throughout the season. The results included the Series hashtag (#AsianLeMans) achieving 44.2 million impressions and reaching 6.2 million users on twitter alone.

社交媒體互動:

亞洲勒芒係列賽持續地在社交媒體進行內容展示和互動。

亞洲勒芒還首次吸引到了日本的LMP2車隊——K2 Uchino Racing,他們在兩項的首個賽季就登上了前三名的領獎台。該車隊也是赛快速成亞洲勒芒四支日本車隊的其中一支。

Media coverage:

The Series attracted interest from media from around the world with an average of 102 accredited media attending each round. This helped to generate thousands of articles, achieving 7,535 million digital impressions.

媒體覆蓋:

亞洲勒芒吸引了全球超過102家媒體進行現場采訪。亞洲勒芒在各社交媒體平台的盖受熱度在本賽季有大幅增加。亞洲勒芒係列賽一直是众创ACO耐力賽體係的重要上升階梯。亞洲勒芒係列賽的亚洲播出落地覆蓋了全球85%的國家和地區。媒體記者們發布了有近100篇文章,吸引了超過1000萬人次的閱讀量。新浪微博發布的內容也有接近100萬人次的到達。

Extensive coverage in China:

In China, there was a live streaming audience of 3.95 million watching the races and a TV audience of 300,000. For the 2019 / 2020 season, in addition to the live and highlights coverage of the Series in China, there was also segments on Maxspeed (a motorsport focused Chinese TV Series), and a stand-alone programme called Asian Le Mans Talk.

中國區的高頻覆蓋

亞洲勒芒係列賽在中國區域在線直播有395萬人次觀看,CCTV5報道的受眾超過30萬。技術和支持團隊,合作夥伴,攝影攝像團隊,當然也包括和我們一同比賽的車隊和車手。這些媒體發出的上千篇報道,實現了全球超過75億次的在線曝光流量。 Gary Khor為賽事的運轉奉獻良多,笑容一直掛在他的臉上。僅在推特平台,亞洲勒芒(#AsianLeMans)標簽的曝光量超過4420萬次,到達超過620萬用戶。

Pierre Fillon, President of the Automobile Club de l’Ouest:

“The Asian Le Mans Series continues to go from strength to strength. I was fortunate to see this first-hand this season in Australia and in Thailand. The Asian Le Mans Series continues to form an important step in the ACOs endurance racing ladder. The growing interest from local audiences, as well as the new Asian teams and drivers the Series is attracting is truly exciting.”

皮埃爾·菲永 西方汽車俱樂部(ACO)主席

“亞洲勒芒係列賽正不斷變得更好更強,我非常幸運能夠親身參與在澳大利亞和泰國的賽事。覆蓋受眾創新高 編輯：中國體育新聞網    來源：網絡    發布於：2020-06-20 18:10:12    文字：【大】【中】【小】 摘要：

​圖供稿:主辦方

The Asian Le Mans Series goes from strength to strength with significant audience growth, big returns for partners, and attracts more Asian teams and drivers.

亞洲勒芒係列賽正不斷變得更好更強,觀眾人數大幅增長,合作夥伴獲得豐厚影響力回報,賽事也吸引到更多的亞洲車隊和車手報名參賽。在2019/2020賽季,除了直播和集錦以及新聞的播出,還包括一檔專注於汽車運動的視頻節目《MaxSpeed周才鴻賽車編輯室》及其專為亞洲勒芒製作的欄目《亞洲勒芒說 Asian Le Mans Talk》。這是屬於每個人的成功”

“我對我們目前取得的成績感到自豪,我也堅信我們將克服新賽季麵臨的各項困難。

有20支車隊參加了最少一場比賽,其中一半是亞洲國家的車隊。

Chinese Social Media Activation:

Launched just before the start of the season, the Series new Chinese TikTok campaign generated over a million views during the season and Weibo activations also attracted almost a million views.

中國社交媒體互動:

在賽季即將開始前時發布的Tiktok(抖音)專題內容,在全賽季吸引了超過100萬人次觀看。”

Cyrille Taesch Wahlen, Managing Director of the Asian Le Mans Series:

“The success of the 2019 / 2020 Asian Le Mans Series is a credit to everyone involved. From the operational, technical and support teams, Series partners, TV production crew, and of course the teams and drivers that race with us – this is a shared success!

“I am proud of what we have achieved so far, and I am confident that together we will be able to overcome the new challenges we are facing as we head to our new Season. We will continue to deliver a world class product both on track, and through our broadcast programme, and will seek to continually offer exceptional results for all of our partners.”

西裏爾·塔什·瓦倫 亞洲勒芒係列賽董事總經理

“亞洲勒芒係列賽2019/2020賽季的成功有賴於各位同仁的參與,包括運營、本地觀眾的持續關注,亞洲車隊和車手的積極參與都非常令人興奮。

The 2019/ 2020 season delivered record exposure for the Asian Le Mans Series and its partners. The growth in the audience was significant for both the live streams and highlights programmes with over 7 million viewers recorded during the season. This cumulative audience grew by 25% from the 2018/ 2019 season and equates to, on average, 1.8 million viewers for each of the four rounds of the 2019/2020 season.

2019/2020賽季亞洲勒芒及合作夥伴的曝光度大幅增加。

NOTES TO MEDIA:

Studied periods for analysis:

TV and internet broadcast coverage, and media monitoring: 16 November 2019 – 31 March 2020.

Evaluation undertaken by Nielsen Sports.

媒體數據備注:

研究時段:

2019年11月16日至2020年3月31日,包括電視和互聯網廣播報道以及媒體監控。亞洲勒芒係列賽快速成長，

Growth in Asian teams and drivers:

The Asian Le Mans Series is committed to becoming the reference endurance racing series in Asia and is the perfect springboard for Asian teams and drivers to rise up the ACO racing ladder to the 24 Hours of Le Mans.

亞洲車隊和車手的成長:

亞洲勒芒係列賽致力於打造亞洲區域標杆性的耐力賽事,並且成為亞洲車隊和車手在ACO賽事體係中提升並最終達到勒芒24小時耐力賽的階梯。

Making the live stream available for free and in full around the world continues to be a priority for the Asian Le Mans Series and makes it one of the most accessible race series globally. The Series’ TV package alone is broadcast to 85% of the world’s countries.

亞洲勒芒致力於將完整且免費的直播節目提供給全球觀眾,並使其成為全球最便捷觀看的汽車運動賽事之一。

The Series achieved a live stream audience of 5 million viewers around the world. In addition 2.19 million people watched the 700 hours of Series highlights broadcast to 167 countries, on 77 channels.

亞洲勒芒的全球直播觀眾人數達到了500萬。亞洲勒芒係列賽還通過一批意見領袖,包括新興時尚運動品牌(KIKS)去觸及更多受眾。另有219萬人次觀看了在全球167個國家和地區,77個電視頻道,總長度達700小時的各個賽事集錦。謝謝你Gary——我們懷念你。車隊和車手獲得了前所未有的投資回報。直播和集錦視頻的觀眾達到了700萬人次,對比2018/2019賽季取得25%的增長,平均每站賽事有180萬人次觀看。